At BLACK VELERA, your privacy matters to us.

This Privacy Policy explains how BLACK VELERA collects, uses, stores and protects your personal information when you visit our website, create an account, place an order, contact us or interact with our services.

By using the BLACK VELERA website, you acknowledge the practices described in this Privacy Policy.

• INFORMATION WE COLLECT

When you browse our website or place an order, we may collect information that you provide directly to us.

This may include your full name, email address, phone number, delivery address, billing information, order details and any other information you choose to provide when contacting our customer service team.

When you create an account, we may also collect your account information and preferences.

• INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain technical information may be collected automatically.

This may include your IP address, browser type, device information, operating system, pages visited, time spent on the website and information about how you interact with our website.

This information helps us understand how visitors use BLACK VELERA and allows us to improve the performance, security and overall experience of our website.

• HOW WE USE YOUR INFORMATION

We use your personal information primarily to process and fulfill your orders.

This includes confirming your order, preparing your package, arranging delivery, communicating with you about your order and handling returns or exchanges.

We may also use your information to provide customer support, improve our website and products, prevent fraudulent or unauthorized activity, maintain website security and comply with applicable legal obligations.

With your consent where required, we may also use your email address to send you information about new collections, exclusive drops, launches, special offers and BLACK VELERA updates.

• ORDER AND DELIVERY INFORMATION

When you place an order, certain information must be shared with the service providers necessary to complete your purchase.

This may include payment providers, website service providers and our delivery partner.

For deliveries in Algeria, information such as your name, phone number and delivery address may be provided to the delivery service in order to complete your order.

We only share the information reasonably necessary to provide these services.

• PAYMENT INFORMATION

Payment information may be processed by third-party payment providers.

BLACK VELERA does not intentionally store complete payment card information on its own servers when payment is handled by an external payment provider.

Payment providers may have their own privacy policies and security practices.

We recommend reviewing their policies when using their services.

• COOKIES

BLACK VELERA may use cookies and similar technologies to improve your browsing experience.

Cookies may help us remember your preferences, keep your shopping experience functional, understand how visitors use our website and improve our services.

Some cookies may also be used for analytics, advertising or marketing purposes, depending on the tools installed on our website.

You can manage or disable certain cookies through your browser settings. However, disabling essential cookies may affect some website functions.

• ANALYTICS AND MARKETING

We may use analytics and marketing technologies to understand website traffic, measure the performance of our campaigns and improve our communication with customers.

These technologies may include services such as Google Analytics, Meta Pixel or other similar tools if they are installed on our website.

These services may collect information about your interactions with our website according to their own privacy policies.

Where required, we will request the appropriate consent before using non-essential tracking technologies.

• MARKETING COMMUNICATIONS

If you choose to subscribe to BLACK VELERA communications, we may send you information about new collections, limited drops, exclusive access, special announcements and other brand updates.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our marketing emails or by contacting us directly.

Transactional communications related to your orders may still be sent when necessary.

• HOW WE SHARE YOUR INFORMATION

BLACK VELERA does not sell your personal information as part of our normal business operations.

We may share limited personal information with trusted service providers who help us operate our business.

These providers may include website hosting providers, payment processors, delivery companies, customer service providers, analytics providers and marketing service providers.

We may also disclose information when required by applicable law, legal proceedings or requests from authorized public authorities.

• DATA SECURITY

We take reasonable measures to protect your personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

For this reason, while we work to protect your information, we cannot guarantee absolute security.

• DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include the time necessary to process your orders, provide customer support, maintain business and transaction records, resolve disputes, prevent fraud and comply with applicable legal obligations.

When information is no longer required, it may be deleted or securely disposed of where appropriate.

• YOUR PRIVACY RIGHTS

Depending on applicable law, you may have rights regarding your personal information.

These may include the right to request access to your personal information, request correction of inaccurate information, request deletion where applicable, or withdraw consent for certain uses of your information.

To make a privacy-related request, please contact BLACK VELERA using the contact information provided below.

We may need to verify your identity before processing certain requests in order to protect your information.

• THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, platforms or services.

These websites operate independently from BLACK VELERA and may have their own privacy policies.

We are not responsible for the privacy practices or content of third-party websites.

• CHILDREN’S PRIVACY

BLACK VELERA is a fashion brand intended for a general audience.

Our website is not specifically designed to knowingly collect personal information from children.

If a parent or legal guardian believes that a minor has provided personal information to us without appropriate authorization, please contact us so that we can review the situation and take appropriate action.

• CHANGES TO THIS PRIVACY POLICY

BLACK VELERA may update this Privacy Policy from time to time to reflect changes to our website, services, technologies or applicable legal requirements.

When we make changes, we will update the date shown at the top of this page.

We encourage you to review this page periodically to stay informed about how we handle personal information.

• CONTACT US

If you have any questions about this Privacy Policy or how your personal information is handled, please contact the BLACK VELERA customer service team.

BLACK VELERA
A New Language of Luxury Streetwear.